Ripple Sensationally Rebrands ODL Service: Details

• Ripple has removed the section about on-demand liquidity (ODL) from its official communication channels.
• Ripple's Vice President Emi Yoshikawa clarified that ODL services have been consolidated under the term "Ripple Payments."
• Despite the rebranding, ODL mechanisms will continue to work as usual.
• The transition from crypto-like jargon to more mainstream terminology is considered a trend.
• RippleNet's ODL is a cross-border payment solution that uses XRP as a bridge asset.
• Latin America and Asia Pacific are important regions for Ripple's ODL strategy.
• Ripple partners, including MoneyGram, have integrated ODL into their services.
• SBI, Tranglo, and other Ripple counterparties have opened more ODL corridors.
• Some partners, like Novatti Group, have used ODL as their first step into the cryptocurrency space.
• Novatti Group has released a fiat-backed stablecoin, AUDD, based on the XRP Ledger.
• The XRP price is trying to stay above $0.5 on major spot exchanges.

The sentiment of the article is mostly neutral, with a focus on providing information about Ripple's rebranding of ODL services and its impact on users and partners.