Sotheby's Launches Gen Art Program With Art Blocks, Hosts First Dutch Auction


28 Jun 2023 3:00 PM

The legacy auction house is inaugurating its generative art program with a Dutch auction of Vera Molnár's latest work....

  • Sotheby's will use a Dutch auction format for the first time in its 300-year history for a digital sale celebrating artist Vera Molnár.
  • The sale, titled Themes and Variations, will feature 500 unique artworks that build upon Molnár's early algorithmic art.
  • The sale will be conducted entirely on-chain via Sotheby's Metaverse on July 26.
  • The integration of the Art Blocks Engine marks the launch of Sotheby's Gen Art Program, a new avenue for generative artists.
  • The Gen Art Program will highlight two to three artists annually with exclusive sales of long-form generative art.
  • All bidding and payment connected to Gen Art Program sales will be conducted in ETH.

The article highlights the groundbreaking collaboration between Sotheby's, Art Blocks, and artist Vera Molnár for a digital sale. The integration of the Art Blocks Engine and the launch of the Gen Art Program signify a milestone moment for generative art. The sentiment is positive and enthusiastic about the upcoming sale.

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You May Ask

What is the significance of Sotheby's using a Dutch auction format for the first time?How many unique artworks will be featured in the Themes and Variations sale?What is the Gen Art Program and what does it aim to achieve?What currency will be used for bidding and payment in the Gen Art Program?Who is Vera Molnár and what is her contribution to generative art?

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