Sotheby's Launches Gen Art Program With Art Blocks, Hosts First Dutch Auction
The legacy auction house is inaugurating its generative art program with a Dutch auction of Vera Molnár's latest work....
- Sotheby's will use a Dutch auction format for the first time in its 300-year history for a digital sale celebrating artist Vera Molnár.
- The sale, titled Themes and Variations, will feature 500 unique artworks that build upon Molnár's early algorithmic art.
- The sale will be conducted entirely on-chain via Sotheby's Metaverse on July 26.
- The integration of the Art Blocks Engine marks the launch of Sotheby's Gen Art Program, a new avenue for generative artists.
- The Gen Art Program will highlight two to three artists annually with exclusive sales of long-form generative art.
- All bidding and payment connected to Gen Art Program sales will be conducted in ETH.
The article highlights the groundbreaking collaboration between Sotheby's, Art Blocks, and artist Vera Molnár for a digital sale. The integration of the Art Blocks Engine and the launch of the Gen Art Program signify a milestone moment for generative art. The sentiment is positive and enthusiastic about the upcoming sale.