Salesforce Rolls Out Platform for Big Brands to Create NFT Loyalty Programs - Decrypt

Andrew Cohen
Andrew Cohen

15 Mar 2023 6:27 PM

Salesforce has launched an NFT management platform to help clients like Crown Royal and Mattel create token-based loyalty programs. ...

  • Salesforce has launched Salesforce Web3, an NFT management platform to help its clients create token-based loyalty programs.
  • Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3, which launched today with subscription tiers.
  • The roll out comes after a pilot program of 257,000 transactions with Salesforce clients such as whisky brand Crown Royal, clothing brand Scotch & Soda, and Mattel, the toy company behind Barbie and Hot Wheels.
  • Salesforce Web3 is “blockchain agnostic," and it only supports proof-of-stake chains. Most Salesforce customers use Ethereum or Polygon.
  • Salesforce sees brands in retail and consumer goods, media, and fashion as the top targets for its new NFT management software.

The article has a positive sentiment towards Salesforce's launch of Salesforce Web3, an NFT management platform. It highlights the benefits of the platform for businesses, such as creating token-based loyalty programs and accessing real-time customer data. The article also mentions the success of the pilot program with Salesforce clients and the company's efforts to address user privacy concerns.

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Related Questions

What is Salesforce Web3 and what does it offer businesses?
Which companies participated in the pilot program for Salesforce Web3?
What types of brands does Salesforce see as the top targets for its NFT management software?
What is Salesforce's approach to using industry jargon such as "blockchain" and "NFT"?
How does Salesforce address user privacy concerns with its NFT management platform?

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