• Salesforce has launched Salesforce Web3, an NFT management platform to help its clients create token-based loyalty programs.
• Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3, which launched today with subscription tiers.
• The roll out comes after a pilot program of 257,000 transactions with Salesforce clients such as whisky brand Crown Royal, clothing brand Scotch & Soda, and Mattel, the toy company behind Barbie and Hot Wheels.
• Salesforce Web3 is “blockchain agnostic," and it only supports proof-of-stake chains. Most Salesforce customers use Ethereum or Polygon.
• Salesforce sees brands in retail and consumer goods, media, and fashion as the top targets for its new NFT management software.

The article has a positive sentiment towards Salesforce's launch of Salesforce Web3, an NFT management platform. It highlights the benefits of the platform for businesses, such as creating token-based loyalty programs and accessing real-time customer data. The article also mentions the success of the pilot program with Salesforce clients and the company's efforts to address user privacy concerns.