• Salesforce is expanding its client services to include management of non-fungible token (NFT) loyalty programs.
• Its suite of products that make up Salesforce Web3 will help companies build, manage and integrate NFTs into their businesses.
• Salesforce Web3 is rolling out Web3 Connect, an API integration that provides insight into the customer experience across Web2 and Web3.
• Salesforce is releasing NFT Management, a platform that allows companies to create and monitor the success of their NFT collections and blockchain data through the Salesforce interface.
• Salesforce began testing Web3 technologies last year and successfully executed 275,000 transactions while in its beta phase.
• Companies such as Crown Royal, Mattel, and Scotch and Soda all tested Salesforce’s technology with their own Web3 technologies.
• Salesforce CEO Marc Benioff initially teased plans for integrating blockchain technologies in 2018.

The article has a positive sentiment as it highlights Salesforce's expansion of its client services to include management of non-fungible token (NFT) loyalty programs. It also mentions the successful testing of Web3 technologies and the positive feedback from companies such as Crown Royal, Mattel, and Scotch and Soda.