NFTs and IP Rights: Takeaways from INTA’s Leadership Meeting - NFT News Today

• The International Trademark Association (INTA) held a Leadership Meeting in Houston, bringing together over 1,600 professionals from 83 jurisdictions.
• The focus of the event was brand protection and intellectual property, with discussions on NFT copyright infringement.
• Jomarie Fredericks, the 2023 INTA president, emphasized the need for intellectual property offices to adapt to the changing dynamics of the business industry, particularly with the rise of NFTs.
• The EU Digital Services Act was discussed as a means to address NFT copyright infringements, but attendees agreed that more than legislation is required.
• Starbucks' case study was presented by Heather Stutz, highlighting their experience with NFT copyright infringement and their strategy for enforcement.
• Starbucks initially sought external help for monitoring and takedown efforts, but eventually opted for a specialized NFT monitoring and takedown service, leading to cost reductions and successful takedowns.
• While unapproved uses of the Starbucks brand in the NFT market continue, the case study demonstrates the effectiveness of active enforcement strategies in deterring infringers.

The sentiment of the article is generally positive, highlighting the importance of addressing NFT copyright infringement and showcasing Starbucks' successful enforcement strategy.