Lacoste Expands NFT Ecosystem with Rewards and Co-Creation for UNDW3 Community - NFT News Today
Lacoste takes NFTs to the next level with rewards and co-creation for the UNDW3 community. Explore the brand's innovative expansion in the NFT ecosystem....
- French fashion brand Lacoste has expanded its NFT ecosystem by introducing rewards and co-creation features for its UNDW3 community.
- Lacoste aims to provide a more immersive and engaging digital experience for its community while embracing Web3 technology.
- Genesis Pass holders can convert their NFTs into UNDW3 cards and gain access to interactive features such as creative sessions, contests, video games, and interactive conversations.
- Lacoste's dedicated site rewards users with points for their activity, enhancing the rarity of their NFTs and fostering a sense of community.
- Lacoste believes in blockchain as an accelerator for creating a more inclusive and experiential digital realm, inviting its community into the creative process.
- Lacoste has previously collaborated with Roblox and joins other fashion brands in exploring the potential of NFTs to enhance brand engagement and customer experiences.
The overall sentiment of the article is positive, highlighting Lacoste's commitment to innovation and embracing the digital revolution through its expansion of the NFT ecosystem and introduction of rewards and co-creation features.