Google Updates its SEO Playbook for Content Generated With AI - Decrypt


19 Sep 2023 2:56 AM

Google updated part of its SEO guidelines. Instead of focusing on “content written by people,” it now focus on content "created for people."...

  • Google has updated its guidelines for ranking sites on its search engine to acknowledge the rise of artificial intelligence (AI) in content creation.
  • The new language emphasizes valuable content that benefits users, regardless of whether it was created by humans or machines.
  • Google is investing in AI across its products and aligning its guidelines with its strategic direction.
  • Repetitive or low-quality AI content can still hurt SEO, and human involvement in content creation is necessary to avoid errors and risks.
  • Google penalizes the use of AI for simple content summarization or rephrasing and has automated tools to detect AI-generated content.
  • Detecting AI content is challenging due to imprecise tools and the ability of AI models to appear human.
  • Google aims to identify and reward human-written content while evolving standards as AI proliferates.

The article provides a neutral perspective on Google's updated guidelines for content created by AI and the implications for SEO.

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You May Ask

What is the purpose of Google's "Helpful Content Update"?How does Google differentiate between valuable AI-generated content and low-quality AI content?Why is human involvement important in content creation despite advancements in AI technology?What are the potential risks of relying solely on AI for content creation?How does Google plan to reward human-written content while acknowledging the use of AI?

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