Walmart-Backed 'Cultureverse' Celebrates 50 Years of Hip-Hop - Decrypt

• Walmart and Web3 creative studio POCLab have collaborated to launch The Cultureverse, a digital experience that celebrates the golden anniversary of hip-hop music.
• The Cultureverse is an immersive gamified experience that pays homage to hip-hop pioneers and explores their journey and impact.
• It is hosted on the Spatial metaverse platform and features exhibits like the Art of Sound gallery, panels at the Walmart-sponsored Main Stage, the Black & Unlimited art gallery, and the Sound of Style showcasing '90s black-owned brands.
• Walmart's previous ventures into the metaverse include "Walmart Land" and "Universe of Play" on Roblox, as well as the Black & Unlimited Digital Development program in partnership with Hoorae Media.
• The Cultureverse aims to connect fans with the artist and music they love, while also highlighting the brands that played a crucial role in the development of hip-hop culture.

The article highlights a collaboration between Walmart and POCLab to launch The Cultureverse, a digital experience celebrating hip-hop music. The sentiment is generally positive, emphasizing the immersive and gamified nature of The Cultureverse and its aim to pay homage to hip-hop pioneers. The article also mentions Walmart's previous ventures in the metaverse and its efforts to support black content creators. Overall, the sentiment is optimistic about the potential of connecting fans with their favorite artists and brands through virtual worlds.